After major improvements, Old Town Roseville it is now on its way to becoming a cool place to have a business. Entertainment, history, dining, and affordable rents are at the top of the list when entrepreneurs are asked why they chose to relocate to this area. In addition, the city of Roseville has spent a lot of money improving the aesthetic environment and overall conditions. It now has a hip, newer feel at annual events, like the recent Chili Cook-Off and Hot Pepper Festival. In the upcoming year, developers expect to break ground on a new 4-story residential project that will host roughly 80 units, providing more energy to an area that is already rich with tradition and nuance.